Community

A key component of the PHASES project is a statewide campaign launching in 2025 to encourage Queenslanders to take proactive steps to protect their heart health.

The campaign will:

  • Raise awareness: Educate consumers about cardiovascular disease risk factors and the importance of early action.
  • Drive action: Encourage heart health checks within general practice.
  • Highlight capabilities: Showcase the tools and expertise within primary care to identify risks early and offer tailored, preventive care.
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Planned activities:

  • Statewide media buy supporting a cross-channel approach to driving community awareness and call to action.
  • Digital media kits for partners to amplify messaging locally.
  • Targeted resources for general practice and Aboriginal health teams to support consumer engagement.

By empowering individuals to take control of their heart health, this campaign will help strengthen preventive care and reduce cardiovascular disease across Queensland.