Community

A key component of the PHASES project is a statewide campaign launching in 2025 to encourage Queenslanders to take proactive steps to protect their heart health.

The campaign will:

  • Raise awareness: Educate consumers about cardiovascular disease risk factors and the importance of early action.
  • Drive action: Encourage heart health checks within general practice.
  • Highlight capabilities: Showcase the tools and expertise within primary care to identify risks early and offer tailored, preventive care.
CCQ_PHasesheaderImages_Square
CCQ_PHasesheaderImages_Square2

Planned activities:

  • Statewide media buy supporting a cross-channel approach to driving community awareness and call to action.
  • Digital media kits for partners to amplify messaging locally.
  • Targeted resources for general practice and Aboriginal health teams to support consumer engagement.

By empowering individuals to take control of their heart health, this campaign will help strengthen preventive care and reduce cardiovascular disease across Queensland.

About

SMARTER TOOLS FOR STRONGER HEARTS

PHASES is a statewide initiative to transform cardiovascular health in Queensland by empowering primary care to lead preventive, data-driven solutions. Learn more about how PHASES aims to improve health outcomes for individuals and communities.

Read more

Partners & Funders

QLD PHN

We acknowledge the Traditional Custodians of the lands on which we work and live and recognise their continuing connection to land, waters and community. We pay our respect to them and their cultures and to Elders past, present and emerging.

PHASES is being delivered by Country to Coast Queensland (CCQ)

CCQ Privacy Statement

© 2025. All rights reserved.

Funded by the Queensland Health Clinical Research Fellowship, the PHASES Linkage project connects general practice cardiovascular disease (CVD) risk data with hospitalisation and mortality data. This study aims to better understand how CVD risk impacts hospitalisation rates and assess the accuracy of the new CVD risk prediction equation in identifying high-risk individuals within Queensland’s population. 

The project will: 

  • Estimate the number of heart attacks and strokes that could be prevented with improved treatment for high CVD risk. 
  • Identify gaps in CVD prevention to inform future care strategies. 

Running in parallel with the PHASES project, PHASES Linkage highlights the power of data-driven insights to improve cardiovascular outcomes and reduce hospitalisations.